It's an obvious cliché but you don't get a second chance to make a first

When you, or a member of your team walks into a business meeting, statistics prove that lasting impressions are formed within the first 30 seconds.

If your sales manager, customer service agent or finance director isn't looking their best or communicating clearly, then their chances of being taken seriously in the business arena, diminish rapidly. And that means that you and your company are losing business.

You may have a talented team under your leadership, but regardless of potential, it's their clothes and body language that always speak first, and visual perception is a powerful tool in the corporate world.
In the same way that you train and develop the professional skills of the people within your organisation, allocating
the same effort to outward appearance will help to make a great first impression – every time.